Nicaragua: Very Poor Touristic Campaign


In light of the announcement of a campaign to promote tourism in Nicaragua “through embassies and consulates,” entrepreneurs are recommending the utilization of professional methods.

Tourism entrepreneurs believe that the “Pride of my country” campaign is insufficient to achieve the impact required to Nicaragua as an important tourist destination in the region.

Lucy Valenti, vice president of the National Chamber of Tourism of Nicaragua (Canatur) told that “… ‘The countries that are doing well in tourism do not work through embassies, because tourism is a highly specialized industry. While it is true in many countries that embassies contribute and collaborate with activities at certain times of the year to promote the country, it is not something that directly affects the tourism industry or market. Therefore it can not be a substitute for professional tourism activities designed to get to the markets. ‘”

In the view of the sector greater efforts must be made to gain a presence in the international channels of professional development such as international fairs, contacts with buyers of tourism offers and familiarization trips.

“… The president of the Nicaraguan Association of Receptive Tourism (Antur), Leonel Samayo said that the campaign announced by the government will encourage local entrepreneurs to improve their quality in order to optimize domestic tourism, but regretted that it is a strategy ignores the flow of foreign tourists. ”