(TODAY NICARAGUA) A consortium of national and international agencies has proposed a plan to improve the quality and productivity of Nicaraguan specialty coffees and their promotion in the European market
The plan entitled “Strategies for promoting specialty coffee in Nicaragua” seeks to replicate successful experiences in financing, technical assistance and technological innovation models, in order to strengthen the production process of small and medium producers.
Organizations formulating the plan are the Centre for Promotion of Imports from Developing Countries (CBI), The Netherlands, the ProNicaragua agency, the Association of Producers and Exporters of Nicaragua (APEN) and the National Coffee Council of Nicaragua (CONACAFE) .
Elnuevodiario.com.ni reports that the purpose of the plan is to improve the quality of specialty coffees and marketing in markets such as “… the European Union and countries in the European Free Trade Agreement (EFTA).”
According to the plan, “… ‘These are all elements that could improve market access and reliability of supply, if we take into consideration that there are possibilities for developing consumption thanks to specialty coffees, which are playing an increasingly important role in the traditional markets of Europe and the United States of America.'”